LinkedIn Learning Launch and Management
PROJECT SUMMARY
I led the company-wide rollout of LinkedIn Learning across Square, Cash App, and TIDAL during the early days of the pandemic. After evaluating top MOOC providers, we selected LinkedIn Learning for its strong tech-skills catalog and seamless LMS integration—meeting a pressing need for scalable, on-demand development.
I partnered with Internal Comms to design a learner-centered launch experience, aligning messaging with brand standards, spotlighting employee stories, and driving awareness through multi-channel campaigns. Beyond rollout, I managed the vendor relationship and adoption strategy—curating content, analyzing usage data, and embedding LinkedIn Learning into the broader enablement ecosystem. Within the first several months, more than 80% of employees activated licenses, surpassing industry benchmarks and establishing a sustainable foundation for continuous learning.
TOOLS
Figma, Giphy, Docebo, Contentful
Comparative Analysis, Vendor Management, Internal Communications, Scalable System Design, Employee Experience, Brand Alignment, Instructional Design Principles
SKILLS
Vendor Analysis & Platform Selection
To ensure we selected the right learning platform for our diverse and fast-moving teams, we conducted a thorough evaluation of top MOOC providers - analyzing content breadth, tech-skill relevance, user experience, and LMS integration capabilities. We also reviewed usage data from our previous Skillshare partnership and gathered input from HRBPs, I&D, and Talent stakeholders. LinkedIn Learning emerged as the clear fit, offering scalable, high-quality content and the ability to seamlessly integrate into our learning ecosystem.
MOOC Vendor Comparative Analysis
Employee Experience & Promotion Strategy
To drive both rapid activation and long-term engagement, I designed a holistic employee experience around the LinkedIn Learning launch. Rather than relying on a single announcement, I partnered with Internal Comms to roll out a layered campaign that reached employees where they already worked—Slack, email, Docs, and team spaces—ensuring awareness felt natural and embedded in daily workflows.
To ensure the rollout was more than just a tool launch, I designed a learner-centered experience that balanced awareness, authenticity, and ease of access. Partnering with Internal Comms, I crafted a campaign that felt culturally relevant, met employees where they already worked, and encouraged peer-to-peer sharing.
Learner Spotlight Series
To make LinkedIn Learning feel personal and relevant, I launched the “Learner Spotlight” series—interviews with employees across functions and global offices. These stories highlighted our diverse workforce and, more importantly, showed how employees used the platform to build skills that directly supported their work.
After sourcing participants, conducting interviews, and designing support assets, I partnered with Internal Comms to share the stories company-wide, ensuring we reached every region. By elevating real voices, the campaign put a human face on LinkedIn Learning, demonstrating its practical value and inspiring peer-to-peer adoption. This approach aligned with Square’s culture of continuous learning, framing the platform as a tool for individual growth and impact.
Hero Graphic, Learning Spotlight
Company-wide Comms, Learning Spotlight
Content Curation & Executive Sponsorship
To ensure LinkedIn Learning felt timely and relevant, I partnered with HRBPs, Internal Comms, and senior leadership to curate weekly content recommendations tied to both business priorities and the broader macro environment. Topics ranged from hybrid collaboration and inclusive leadership to navigating change and resilience during the early months of the pandemic.
These recommendations were amplified in the CFO’s company-wide weekly recap email, positioning LinkedIn Learning as not just another tool, but an endorsed, strategic resource. By aligning content curation with leadership messaging, we reinforced adoption, built trust in the platform, and helped employees see immediate, practical value in engaging with self-directed learning.
Branded, Sharable Promotion Assets
To reduce friction and make discovery effortless, I created a suite of lightweight, branded assets—animated GIFs and graphics designed to be instantly shareable in Slack, Docs, and team spaces.
By aligning closely with Square’s Internal Comms branding guidelines, these assets blended seamlessly into existing communication channels, reinforcing trust and recognition. From an adult learning perspective, this approach optimized the employee experience by meeting learners where they already were and making adoption intuitive, social, and scalable.
Sharable Images, Linkedin Learning Promotion
Outcomes & Impact
Within the first several months of launch, over 80% of employees across Square, Cash App, and TIDAL activated their LinkedIn Learning licenses—placing us in the top benchmark compared to other large technology companies and affirming our adoption forecasts. Engagement remained consistently strong, with high content consumption across our global workforce. This reach far exceeded what was possible through a strictly in-house content approach, enabling us to deliver scalable development opportunities to employees worldwide.
In addition to usage metrics, we received a high volume of positive feedback from teams across the business, reinforcing the platform’s value as a learning tool. Any critical feedback or requests for additional features were escalated directly to LinkedIn, ensuring that our employees’ needs shaped future platform improvements.
